On 30th May, as part of GJK’s growth strategy, we launched into the market with a new brand and direction for the company.
GJK are redefining who we are, with the focus shifting from being known as a great cleaning company to an integrated soft facility services company. We are positioning and investing in the company for the next phase of growth, diversifying and expanding our services and the markets we work in.
We are redefining who we are, with a focus shifting from being known as a great cleaning company to an integrated soft facility services company.
We have clearly defined our new core service streams; cleaning, grounds, restoration, maintenance and support services, to align to our new corporate strategy and vision of becoming a leading provider of facility services.
Significant investment is being made in systems and processes. Listening to our customers made us realise we needed to change the way we thought and did things and start to view things more from a customer’s perspective if we wanted to continue growing.
GJK has always been committed to providing great service to our customer, but we are wanting to take the customer experience to the next level. Customer centricity is key to our future. Our new D3 model: Discover, Design, Deliver, encourages a collaborative approach. This new model sees us working with the customer to try and reveal where their real challenges or problems exist; to then design solutions to resolve them.
Technology and digital applications are also key focus areas for GJK’s next phase of growth. We are looking at how we can use technology to make life easier and facilitate collaboration better for our people and our customers. We understand we need to better understand our customers and people through the use of data, so we are making changes to make everyone’s life easier and better.
GJK’s brand change signifies the importance and focus of us investing in our next evolution and growth.
The new refreshed brand symbolises this new direction – a maturing company progressing to the next level in terms of systems, processes and level of sophistication; positioning itself for the next phase.